Fruit Logistica 2014 3 8 It is all about inspiration! I am proud to say that for the 3rd year running Driscoll’s is present at the Fruit Logistica in Berlin. This edition, we chose “Let’s get inspired!” as the central theme of our stand, as we feel this is the next step to take to grow the berry category. Like our mission states, we consider it important to align with our customers and our berry growers. At Fruit Logistica we would like to put this into practice by sharing and including you, our retailers, growers and business partners in our plans for the future. Whether this concerns expanding our production areas, building the category, starting consumer contact or improving operational excellence throughout the supply chain - this is the opportunity. We look forward to welcoming you in an inspiring surrounding of presentation, merchandising and cross selling. Experience the Driscoll’s feeling and let’s take it to the next level together! Theo Houwen Senior Vice President / Managing Director Driscoll’s of EMEA HIGHLIGHTS Berries are the future! We follow the sun Chef inspires in-store Editor-in-chief Mieke Pulles Editor Karlien Korebrits Concept & Project Manager Lotte Mooij Design & Concept Haags Lof ontwerpers Photography Noorderstroom.nl Special Thanks Stephanie Regan, Atle Olsen, Ton Verhaar, Tamara Harte 7 French version available online Pagina 2
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