In-store inspiration & ideas Berries are always enjoyable, also in wintertime! With berries you can differentiate your offering and attract new consumers. Consumer studies show that berry consumers are a very interesting target group as they tend to spend more. Therefore, use our year-round supply to create new sales opportunities during winter, spring and autumn and grow the category. Excite the consumer! Berries are a real impulse product; consumers are not really aware they want to buy them, until they see them. This is why the in-store presentation is very important. Try to increase this impulse as much as possible by focussing on a good in-store presentation and using inspiring merchandising materials. Cross selling offers with other products such as chocolate-cake mix and whipped cream will also create additional sales. Offering berry recipes and health tips will help convince consumers to buy berries outside the regular season. 5 Berry consumers spend twice as much in the supermarket Pagina 5
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