At Cool Fresh International, we believe in ‘the scattering of the seeds’. A healthy tree deposits seeds into the earth, which manifest their own shoots and in time scatter their own seeds. This is the corporate model for sustainability that we live by. As a thriving company, we are in a position to be able to share our skills and resources with the world around us. Sometimes by adding value to the environment, other times by being involved with individuals who are less fortunate than ourselves. But always aimed at contributing to the wellbeing of the earth by effectively scattering our seeds. On a social level, we drew alongside emerging farmers in Namibia when the words ‘Corporate’, ‘Social’, and ‘Responsibility’ had never even been strung together in a sentence. We dared to adopt ethical trading policies at a time when the phrase “Ethical Trading” was barely even fashionable. The individuals who benefit from our support go on to flourish in their own right, eventually scattering their own seeds of empowerment and upliftment. No nonsense, direct and sustainable. That’s the Cool Fresh way. Pagina 47
Pagina 49Interactieve online rapport, deze drukwerk of onderwijscatalogus is levensecht online geplaatst met Online Touch en bied het digitaal bladerbaar publiceren van elesmateriaal.
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