STARS IN THEIR EYES Anyone who knows anything about uplifting youth in underprivileged communities will tell you that sport is a sure-fire way to get kids off the street, and to keep them off the streets. The ‘Stars in their Eyes’ project takes the passion of the South African youth for one sport in particular – football – and uses this as an entry point into their lives. VISIONARY unique Freedom Fruit product lines in more than 10 Founded by Cool Fresh International in 2005, ‘Stars’ is funded directly through the sale of countries. Enhanced discipline, self-respect, pride, initiative... All achieved by using football as the catalyst and life skills training as the enabler. Pagina 53
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