On one aspect, all can agree: Solving today’s critical development challenges is beyond the reach of any one actor; it demands collaboration. the range of expertise different partners can bring to the table. For example, the private sector contributes financial efficiency and expertise in creating jobs, delivering products and identifying consumers, while the public sector provides enabling structures, such as tax policies that can help reduce risk. As Tara Acharya, Senior Director of Global R&D at PepsiCo explains, the private sector has always been a key player in PPPs. But the main driver for private sector involvement in PPPs has shifted from “reputation enhancement” to the achievement of “immediate business goals” – in other words, return on investment. That said, creating value for all partners remains key. “A private sector company should not be perceived merely as a funder, but as an operational partner with complementary expertise that can ensure the achievement of common goals,” Acharya says. A good example is PepsiCo’s partnership with InterAmerican Development Bank to spur growth in Latin America and the Caribbean. PepsiCo’s business goal is to gain a local source of heart-healthy sunflower oil for snack foods distributed in Mexico. But the partnership goes beyond this, providing loans, technical assistance and training to some 650 Mexican farmers. Meanwhile, investments in water and sanitation, recycling and disaster relief all supplement and enhance the sunflower oil valuechain while delivering broader social impact. Foundation partners too are interested in making a greater contribution to PPPs, beyond cash and product donations. According to Wendy Hawkins, Executive Director of the Intel Foundation, “Though we do bring resources, the greatest value we offer is as a thought partner, advocate, convener and expert advisor.” This kind of inclusive collaboration can lead to systemic change, something Ms Hawkins says, “simply is not possible in a unilateral or private partner coalition.” > JULY 2013 CONNECT #2 19 Pagina 18
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