Organisation Alongside brand development, the organisation worked hard to realise a raft of projects and activities, all of which contribute to the strategy. City marketing will be supplemented by city making, the term coined to describe the process of creating an attractive living, working and residential environment that ties in with the three themes of city branding. City making is essential since a recognisable, perceived position contributes to the attractiveness of the region for commercial investments and visitor spending. At the end of the day, the local residents will also profit from a clear, lively and distinctive image for their city. Eindhoven365 encourages, supports and facilitates initiatives, joint ventures, innovation, inspiration, knowledge and content deployed in strengthening the brand Eindhoven, in people’s hearts and minds. On the basis of know-how, (economic) facts and figures, networking, creativity, marketing expertise, project management, hospitality and exploitation opportunities, the Eindhoven brand is continuously being broadened and improved. In the past year, solid foundations were laid for the future. Over the next years, Eindhoven365 plans to build on those foundations, with confidence. 109 ehv365 20 12 Pagina 106
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Eindhoven365 Jaaroverzicht 2012 Lees publicatie 269Home