3 4 Production Quality control, logistics & warehouse 3 5 Sales & marketing 6 Retailer 7 Consumer Luís Pereira, Grower in Portugal: “I think it is interesting that within Driscoll’s there is an exchange of agronomic knowledge. As a grower, you try different approaches to grow the same varieties. It is a continuous challenge to schedule plantation dates, growing methods, nutrition and to do tricks with the varieties. That is how we learn new things all the time.” 6 Ed Belschner, Produce & Floral Coordinator at Whole Foods Market UK: “At Whole Foods we wish to give consumers who visit our produce department the feeling that they can buy anything they want at a fair price and high quality. We are not just putting something on the shop floor in hope that the consumer buys it. In fact we create the flair, the impulse.” 7 4 Kirsten Sweens, Quality Assurance & Food Safety Manager for EMEA: “The dynamic aspect of my job is what inspires me in my work. Quality control covers the whole berry chain and touches every part of our business. It is fun to keep in touch with different countries to see how we keep developing on quality specifications and how things can be done even better.” 5 Lotte Mooij, Product Marketing Manager for EMEA: “Berries always make me happy. This is something I take with me in my job. With our team, we add value to our delightful product so people do not forget the story behind the berries. I really like being creative when we present our company through advertisements, merchandising and events, such as the Fruit Logistica.” 10 Consumer: “Fresh strawberries, blueberries, blackberries and raspberries are a moment of pleasure to forget about the daily problems and to appreciate the present. They are one of the few things in life that are not rushed, still grown fresh and picked by hand. Outside of the health benefit they are simply delicious!” Pagina 10
Pagina 12Voor vaktijdschriften, online verenigingsbladen en PDF-en zie het Online Touch CMS systeem. Met de mogelijkheid voor een webwinkel in uw brochures.
Driscoll's Let's Get Inspired - EN Lees publicatie 303Home