The homepage of the Flückiger AG focuses on complete information. Christoph Flückiger, General Manager of the company is a skilled copywriter and passionate blogger. The salzer-team attracts attention with special activities. Last year the company did a competition who is the best apprentice (junior) sprayer. A step by step approach to improving your digital communications How effective is your online presence? Online communication is fundamental to how a business reaches, attracts and informs its customers. There are many levels you can climb, from a simple business directory entry on the Internet to a highly professional presence through blogs and Facebook – but while some businesses are just starting in the basement, others have already reached the top floor. Here Katrin Möllers - communications expert and owner of the PR and event agency Ansel & Möllers (Stuttgart, Germany) - shares a few pointers to help you use online communication more effectively. It is no longer just the young generation that expects companies to be on the Internet. Today every business needs to build an online presence to attract the attention of potential customers, as well as serving existing ones. Are you setting yourself apart from the competition by gaining more attention and showing what about the services you offer? is different The Internet provides a perfect platform for demonstrating your core competencies, such as high quality standards, expert knowledge and excellent service, and for strengthening customer loyalty. And digital methods of sales and customer dialogue can give your business a boost, using tools such as electronic newsletters and social media sites, like Facebook. So let’s take a closer look at the steps you can take to build your online presence. Step 1 Mandatory: be visible online Marketing activities in the online world, such as listing in directories supporting search engines, often require little expense or effort. For businesses large and small, it is worth appearing in local searches based on the number of ‘hits’ in your area. As well as giving potential customers your name, address and telephone number, this gives you an initial opportunity to project your image and unique selling points. You should ensure that you are listed under all of the key directories for your market sector and check your entries regularly and make sure your information is up to date. Step 2 Your website: your virtual calling card Your website is at the core of all online activity and is fundamental to your presence in the digital world. Make sure it is extremely user friendly, so that customers can quickly understand the range and quality of your bodyshop services and find your contact details. Step 3 Getting added value: engaging proactively To draw more attention to your bodyshop, go beyond the basics of self-marketing and be proactive in discussion with your Audiences. Engage specifically with regular customers, new customers and other relevant groups on the internet, offering topics and information matched to their interests and needs. 42 Sikkens - Kaleidoscope Pagina 41
Pagina 43Interactieve digi-reisgids, deze reclamefolder of spaarprogramma is levensecht online geplaatst met Online Touch en bied het van pdf naar online converteren van digitale weekbladen.
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