HIGHLIGHTS 3 The sweet taste of summer After the longest winter ever and a wet and cool spring, everybody is anxious for the sun to finally come out to bring us some daily delight. Such pleasures are traditionally celebrated with berries. When asked why consumers eat berries, they immediately bring up their berry moments in the summer. It makes their eyes twinkle. No wonder that recent studies have shown that berries are consumers #1 favourite fruit… In the summer period, all circumstances are at an optimal to produce the best berries. Although Driscoll’s offers berries year round, the local season is very important to us. In this time of year our berries are produced in the Benelux, France, Germany, the UK and even in the Nordics. Everything has to be as close to the consumer as possible. It is also a challenging season, since enormous volumes of berries are offered on the market. That is when differentiation makes the difference and where our unique varieties, our brand and our merchandising possibilities can play a big role. Use this positive summer vibe for the rest of the seasons, as Driscoll’s delivers delightful berries year round. You might say that with Driscoll’s berries it is always summer… 5 What is your perfect match? 8 Presentation is key! Marieke Appel Marketing, Communication & Strategy Manager Driscoll’s of EMEA Taste the summer... Summer 2013 also available online Pagina 2
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