The visual elements of the Eindhoven identity are a logo, Eindhoven’s own typography, a specific tone of voice and an easily distinguishable visual language. Together they form the logo ‘Eindhoven’. They offer playfulness and space to make relevant publications/announcements and campaigns to support the marketing and communication objectives of the city and its partners. The brand research, the story behind the brand and the design are separate processes that came together in 2013. The development and the public roll-out of the brand itself is the basis. The implementation of the new logo throughout the municipality is an especially dynamic process that takes place in phases. Eindhoven365 uses it especially as the marketing brand for the city. To continue to unequivocally establish Eindhoven’s specific and distinguishing strengths in the market. Activation is on the cards for 2014 and will be expanded in the coming years. Organisation Alongside brand development, the organisation worked hard to realise a raft of projects and activities, all of which contribute to the strategy. City marketing will be supplemented by city making, the term coined to describe the process of creating an attractive living, working and residential environment that ties in with the three themes of city branding. Splendidly represented in this annual report. 111 EHV365 2013 Pagina 108
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EHV Jaaroverzicht 2013 Lees publicatie 305Home